After losing the No. 1 position in the market for luxury cars, BMW, Mercedes-Benz India are under threat of third German - Audi. In an attempt to recapture its market, Mercedes has adopted a strategy frenzy begins. Company launches new car or a variation of almost every month.
India is in talks with Mercedes headquarters in Stuttgart that small cars in the shed - A and B classes in India. At the beginning of SL 350 and GL 500 yesterday, was discovered by the media.
Mercedes Benz India MD and CEO Peter Honegger T -
We are in talks with the German authorities in small cars in the B-class and the extent of such a huge market potential in India
Stuttgart giant also plans to show a concept car class, B-Class SUV and a car show in New Delhi in January 2012.
To a position in the market for BMW, Mercedes has adopted a strategy 3 layers:
• Several new cars
• More sales
• Other vehicles
Mercedes India also plans to show the center in Gurgaon, which shows all products from the Mercedes-Benz. Burn Center will be ready by the end of this year, and will be opened in Mumbai.
What do you think about the strategy for Mercedes? Will it work?
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