2010 Lexus IS 350C

Lexus released their debut with the naughty side of the all-new 2010 Lexus IS 350C convertible retractable steel roof, a whole new dimension to the line. To launch the highly anticipated sedan, Lexus debuted an integrated marketing campaign to emphasize the car to an adventurous, playful personality and consumers in their search for excitement.



'C, Lexus opportunity to their dynamic and playful way to explore, "said Dave Nordstrom, Lexus vice president of marketing." To begin with the anticipated C, we have a new advertising campaign that allows us to showcase the unique personality of your car and watch the consumers with adrenaline C is passed. "



The campaign consists of three broadcast spots, and c is the full-line video and print, interactive, out-of-home and support for key Lexus sponsored event. TV spots called "Jump in,''Run 'and' see 'feature tag line," Live A Little, a lot. "Each emphasizes the excitement of the C drive, the car hugging every curve of the road, riders experience the thrill of driving up and down in the Lexus.
2010 Lexus IS 350C Interior 580x386 wallpaperThe is a full-line spot, "Scream", the characteristics of all vehicles in the line-up IS-IS, ISF, and ISC-like speeds through the streets of the heart-stopping speed. Riders scream of excitement as the car effortlessly every step you will take away. The spots will air on 18 May the Prime Minister's network and cable stations, and also displayed on the website of ABC, NBC, CBS, FOX, Hulu, ESPN, Comedy Central, Vogue.TV, AskMen.com, car and driver , road and rail, Facebook and YouTube.